Airbnb’s third-annual global conference, the Airbnb Open, welcomed 20,000+ hosts from 100+ countries to LA for a week of social collaboration, learning, speaker panels and specialty classes, capped off by a star-studded awards show and music. For a modern brand like Airbnb, the mobile and digital experience was a prime focus to engage users before, during and after the event, with smartly crafted applications that facilitate the best experience possible.
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Utility was chosen as the lead digital partner of the Airbnb Open, designing and developing all mobile app and web platforms surrounding the event, from online registration, itinerary planning, and dynamic micro-event ticketing to various on-site engagement tools and immersive social experiences.
ATTENDEES
AWARDS
The mobile applications were crucial to the success of the events, helping thousands of free-roaming users find their way around, manage their itineraries, get instant update alerts, track their notes, and dozens of other features right in their pocket, all while keeping performance high in unstable outdoor/indoor environments.
We designed and engineered tools to help constituents discover each other, connecting in meaningful ways through modern technology and applications. Using geolocation wristband trackers, we also created a stress-free environment that enabled attendees to roam freely, creating a richer overall experience.
