Areena was founded by executives from the largest law firms in the world to solve personal and corporate philanthropy in a way that's never been done: hyperlocal, real-time and interests-based, all at your fingertips even when you're on the go. Consumers spend most of their day staring at their phones, so finding a solution to the "under-giving" problem in society should be solved more of the time with the device that's already in our pockets.
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Utility was commissioned to design, architect and build out the entire Areena mobile product, which was to serve as a repository of all personal or corporate giving opportunities nearby and of interest, in real-time, allowing communities of people to participate in charitable or volunteer situations right around the corner that they didn't even know existed. Corporate partners are also able to more easily start events for their employees to serve local endeavors together in a more socially conscious way.
ROUNDS OF FUNDING
OPPORTUNITIES AVAILABLE
Charity work is a very personal activity that many hold very close to their heart, so it was essential to tailor and personalize content feeds to every user's particular interests, while still allowing for natural, organic discovery along the way.
