Bleacher Report, with a planned sponsorship by Jim Beam, aimed to develop a new type of sports trivia solution that users could play anywhere, with anyone, anytime. The new game was to be part of B/R’s wider “Fam Favorite” initiative and associated campaigns. Bleacher Report was seeking a digital product partner to research, ideate, design, and build out the mobile application and associated technology.
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Utility was chosen to work with the folks at B/R and Jim Beam to design and engineer out the new “Fam Favorite” trivia product, meant to be played in a “Heads Up” style, live and in-person with friends.
MONTHS TO BUILD
PROJECTED USER TIME SPENT
Utility built interactive tools and features to allow you to invite your friends and play through various rounds of trivia to put your sports knowledge to the test. Users create teams to get even more players in on the action.
Utility worked to support both B/R and Jim Beam's interests, from ideation, strategy and research, to full design and development of the entire iOS, Android and Web experiences.
