BuzzFeed embarked on a new frontier with its initiative to invest in the trending, "make your own adventure" content space. BuzzFeed wanted to attack the market in the mobile and digital spaces to reach users in all digital environments with their dynamic vehicles for storytelling.
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Utility was hired to engineer all mobile and web dynamic content environments for BuzzFeed, with aggressive timelines set to test the market in rapid prototyping sprints and releases.
EXPERIENCES CREATED
PARTNERSHIPS LAUNCHED
Utility's engineering and design teams built out the entire series of market-ready adventures, letting users take their own paths within the content experiences.
