GIA

Digitizing the diamond authentication process

Challenge

GIA (Gemological Institute of America), the leader in gemological research, education, and science-based gem identification and grading services, wanted to invest in a new digital hub for diamond reports and knowledge. Along with the educational content, GIA needed to build out a mobile app to meet the demand for its newly-transformed digital reports and a innovative inscription-matching service.

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In the news

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Product of the Week: Pliability Is a Robust App for Mobility & Flexibility

February 21, 2024

“The biggest difference between Utility and other shops we've worked with is their agility and dedication. We've thrown them a lot of curveballs, and they've always managed to figure out a solution.”

John Doe
CEO & Founder

“The biggest difference between Utility and other shops we've worked with is their agility and dedication. We've thrown them a lot of curveballs, and they've always managed to figure out a solution.”

THE SOLUTION

Utility was brought in by GIA to design and build the native iOS & Android apps for both phones and tablets, which give GIA users a modern, comprehensive tool to discover more about diamond resources. By 2025 all GIA reports will be digital, and the GIA app is the start of that digital transformation to search and compare reports at your fingers. When paired with a GIA Match iDTM instrument, the GIA App allows you to verify whether your diamond comes with an authorized GIA diamond report by using artificial intelligence to read the microscopic inscription.

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Search and compare

Search for digital reports and compare the characteristics to learn more about the diamonds you're most interested in.

THE RESULTS

Utility built native iOS & Android apps, also available for tablet and iPad, that give GIA users a modern, comprehensive tool to discover more about diamond resources.