The inaugural year of the Jr. NBA World Championship, the NBA’s version of the Little League World Series, planned to launch in a big way, both domestically and internationally. The NBA needed a partner to join forces to produce all of the digital tools and platforms for users, teams and fans to experience the events and tournament play.
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Utility was selected as the agency to oversee all digital design and technology for the Jr. NBA World Championship, creating all mobile and web applications and experiences for tournament information, registration, ticket sales, news, video, and real-time scores and brackets.
TEAMS PARTICIPATED
DIGITAL AUDIENCE
The event saw thousands of prospects, dozens of countries represented, and more than $1M+ ticket fees processed.