Dearduck

Normalizing micro-gifting through personalization

Challenge

Dearduck was founded with the intent to change the art of gifting, aiming to fill important gaps in the gift-giving industry that are currently ignored. With loads of market research commissioned, it was clear that major inefficiencies existed in the giving and receiving of gifts, with givers perplexed about what to get for even their closest friends and family, as well as receivers never truly fulfilled with what their loved ones think they want.

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In the news

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Product of the Week: Pliability Is a Robust App for Mobility & Flexibility

February 21, 2024

“The biggest difference between Utility and other shops we've worked with is their agility and dedication. We've thrown them a lot of curveballs, and they've always managed to figure out a solution.”

John Doe
CEO & Founder

“The biggest difference between Utility and other shops we've worked with is their agility and dedication. We've thrown them a lot of curveballs, and they've always managed to figure out a solution.”

THE SOLUTION

Utility was hired to partner with Dearduck to research, design, architect and develop a mobile application that helps connect all the dots in the gifting process. With the buildout of deep personal preference tests, a robust AI engine, and a connection point to a deep well of shopping opportunities without needing to leave the app, the ability to have an automated matchmaking process became possible, and Utility was able to deliver to the market an end-to-end product that rose to the challenge.

Stats

Dearduck has been launched and evolving for three years, continuing to perfect that gifting process and partnering with leading brands.

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ROUNDS OF CAPITAL RAISED

150,000+

IFT IDEAS AVAILABLE

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Discover premium gifts and plan ahead

Finding the perfect gift for the occasion couldn't be easier. With categories, curated collections, and tags narrowing down your search, the end to end gifting process is now effortless

Daily feeds to keep you on your toes

Users never miss an occasion, with daily event reminders, alerts, and suggestions for the people that matter the most to you in your life. You'll never have to get that last-minute gift again.