Award-Winning Mobile
App Design Company

Utility designs elegant mobile app experiences that delight and engage people. Our data-driven approach to UI/UX creates products that turn users into brand evangelists. Since 2013, we’ve lead design for enterprise brands like Airbnb, Bleacher Report, and startup ventures like Toor (SharkTank), Football Genius, and more. Founded by digital leaders from companies like Major League Baseball and McCann Erickson, Utility is built by folks that have been on the other side of the table. We treat every project as if it was our own.

Build. Launch. Grow.

Build. Launch. Grow.

Build. Launch. Grow.

Build. Launch. Grow.

Build. Launch. Grow.

Build. Launch. Grow.

Utility is the de facto firm of choice for crafting beautiful mobile apps.

Renown designers and usability experts

Our team comprises of industry leaders in iOS and Android mobile app design. With deep experience in both the iPhone and Android ecosystems, our UI/UX experts come up with pragmatic, simple solutions to complex design challenges.

Perfect blend of design and technology

With all our talent locally based in NYC, our designers and software engineers build apps and platforms that scale exponentially. There’s a reason why Utility has become ubiquitous with pixel-perfect mobile apps.

Laser focus on your business goals

Our primary goal is always to help steer our clients to reach their business objectives. What makes us different is that we’ve been on the other side of the table. That allows us to always focus on the business outcome to ensure our clients succeed in their venture.

Rapid prototyping to prove hypothesis

Our approach to design enables rapid wire-framing as we discuss your business requirements. This collaborated effort helps get real-time feedback from clients and more usable design that highlights the key value props.

A mobile app design company proven to build elegant and engaging user experiences

At Utility, we work with some of the top new mobile ventures and established brands. Our name has become ubiquitous with high-value apps for a good reason -- we’ve designed and developed award-winning mobile apps that win.

What We Do

Utility designs and engineers elegant digital products to drive growth for both enterprise brands and startup ventures.


We take pride and care in all of the products we build, focusing on pixel-perfect UX/UI design. Our design team is renowned for their level of polish.


We source top Android and iOS engineering talent in order to build mobile and web products that can truly scale as you grow.


We know what it takes to launch a new mobile product, and we’re methodical about the steps needed to measure and evolve our clients’ ventures.

We are Utility

Utility is an end-to-end mobile product agency, focusing on designing and engineering today’s mobile-first businesses and new ventures. Founded by digital leaders from companies like Major League Baseball and McCann Erickson, Utility is built by folks that have been on the other side of the table. We treat every project as if it was our own, from startup ventures to blue chip brands.

We’re fanatical about helping our clients stay a step ahead. Our veteran team of designers and engineers have deep experience in everything from machine learning to smart homes and blockchain to AR/VR. Our process ensures we build products that create measurable value on time and on budget.

Let's Talk About Your Mobile Design Project

We’ve worked on mobile products for clients of all sizes, from startup to enterprise brands. Let’s talk about your project and how we can help provide value and traction.

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Frequently asked questions

How much does it cost to design a mobile app?

The cost to design a mobile app depends on a variety of factors. Designing an app requires a broad range of tasks: user research, competitive audit, UX design, UI design, app icon and logo design to name a few. Any design is about problem-solving. Whether you’re building a new product or improving an existing mobile app, designing an app means solving a problem. When you start a conversation with us, we understand your specific needs and provide a fully transparent assessment on what’s needed to create an elegant and polished app.

How long does the mobile design process take?

Depending on the complexity of your app idea, the design process can take anywhere from 2 to 8 weeks. We specialize in simplifying complex user experience problems to create an app that people love to use.

What are the most common UX pitfalls in mobile app design?

The pinnacle of user experience design is ensuring people using your mobile app can complete actions they want with no roadblocks. The biggest mistake companies make is working on UX in a bubble. Just like validating a business idea, good user experience design tests hypothesis with real users to capture feedback and continually improve the product. Designing a complex product is easy, but crafting an experience that is easy to use while solving specific problems takes a team skilled in human psychology and mobile behavioral patterns.

How can I validate my mobile app idea?

The first step to validating your idea is doing the research to fully understand the market for the problem you’re trying to solve. Then, gather feedback by speaking to people who fit your target demographic. Customer feedback is crucial to be sure you’re solving the right problem to begin with. Next step is to build an MVP product that focuses on your core value prop -- and avoiding unnecessary features that would dilute their value. Our key goal is always to help clients validate their ideas quickly and cost effectively.

iOS vs Android: Which platform should I launch my app on?

If you are in the MVP phase, we always recommend starting with a single platform to prove out your hypothesis and control costs in the process. In order to decide which specific platform to go with, analyze your target audience. It all comes down to where your core demographic is going to be. That being said, there are millions of people on both platforms -- so you should be able to prove out your hypothesis on either. Another thing to keep in mind is technological restrictions depending on the complexity of your mobile app. Our strategists help guide clients make this decision prior to getting started with design and development.