We take immense pride in building digital products that push boundaries, and today, we’re celebrating a huge milestone with our client Snack Sports. The app was just featured in the Sports Business Journal, the leading trade publication in the sports industry, highlighting its rapid growth, innovative approach, and exciting new partnerships.

Over the past few years, we’ve worked closely with Mark Malek and the Snack Sports team to design and develop the entire technology platform, crafting a seamless and engaging user experience that is now taking the sports world by storm.

Game-Changing Partnerships & Explosive Growth

Snack Sports has secured major partnerships with powerhouse college basketball conferences, including the ACC and Big 12, bringing fans real-time highlights straight to their devices. And now, with a landmark deal in place for all March Madness highlights, the momentum behind the app has never been stronger. Next up are targeted partnerships with the NBA, NFL, MLB and other pro and college sports leagues.

This surge in exposure and premium content access has led to explosive user growth, with sky-high retention rates and in-app engagement. Fans aren’t just downloading the app—they’re staying in it, engaging deeply, and making Snack Sports their go-to platform for instant, high-quality sports highlights.

Snack Madness the Start of Something Bigger

While March Madness is about brackets and pools, it's the intense highlights that really you going like no other time of the year. We designed and built the Snack app to revolutionize how people engage with sports highlights, not just for one league, but to merge all leagues and sports interest into one place, essentially serving as the "Sportscenter-izer" of all sports clips. In a world where the TikTok style scrolling and "snackable" moments dominate our attention, a more wholesome "endless scroll" environment now exists for sports fans to get their fill, undistracted.

As quoted in the SBJ article, our CEO Dave Cohen said:

"The hope [for today’s sports fans] is that the algorithm you’re on for X or TikTok knows you so well that you get served all the highlights you want to see,” Cohen said. “The problem with that is, what if you’re also into music, or news? You’re getting a mixture [of content] that’s disorganized and sporadic. “I can hunt around ESPN’s app and find some of the [video content] I want, but their product is not an immersive, endless video experience. … Here, we’re giving you a really easy-to-navigate, automatic way to catch up on games, and to catch all the best moments.”

A Proud Moment, and an Exciting Future

Being part of Snack Sports' journey has been an incredible experience, and seeing the app get recognized by Sports Business Journal is a testament to the hard work, collaboration, and vision that has driven this project forward. We couldn’t be more excited about what’s to come as Snack Sports continues to grow, innovate, and redefine the sports media landscape.

Congratulations to Mark Malek and the entire Snack Sports team—this is just the beginning! We’re thrilled to be part of this journey and can’t wait to see what’s next.

Read Article (Link and Print versions):

https://www.sportsbusinessjournal.com/Articles/2025/03/24/a-quick-bite-snack-sports-taking-on-march-madness-with-tiktok-like-approach-to-highlights/

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