Top Custom Software Development Firm

Utility is an award-winning software development firm based in NYC. Since 2013, we’ve built software for both large enterprise brands and startup ventures like Airbnb, Samsung, Bleacher Report, Toor (SharkTank), Football Genius, and more.

Award-winning track record
Blue-chip brands and new startup ventures
NYC-based quality developers
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Launching Products That Scale

More than a software development company: Utility is a partner that helps you catapult your business by engineering experiences that accelerate results.

We are Utility

Utility is an end-to-end mobile product agency, focusing on designing and engineering today’s mobile-first businesses and new ventures. Founded by digital leaders from companies like Major League Baseball and McCann Erickson, Utility is built by folks that have been on the other side of the table and in big spotlights. We treat every project as if it was our own, and our process ensures we build products that create measurable value on time and on budget.

Our veteran team of strategists, designers and developers have deep experience across various fields, from Entertainment and Media, to Medical and Wellness, to Fintech and Fashion.

Utility is the de facto agency of choice for design and development.

Experienced NYC-based developers

Our team comprises of industry leaders in iOS development. With deep experience in the Apple ecosystem, our engineering team comes up with pragmatic solutions to any problem.

Product design that delights

There’s a reason why Utility has become ubiquitous with pixel-perfect mobile apps -- we craft experiences that delight and retain people. We go above and beyond the level of polish that’s expected by iPhone users.

Keen eye on your business goals

By steering a collaborated effort to identify goals, solidify hypotheses and hatch creative solutions, we help develop roadmaps for success, and growth. What makes us different is that we’ve been on the other side of the table. That allows us to always focus on the business outcome to ensure our clients succeed in their venture.

Growth marketing for successful product launches

A great product goes hand-in-hand with data-driven marketing to achieve success. Our team of veteran growth marketers collaborate to execute the appropriate launch strategy, and steer ongoing product testing, updates and releases.

A design and development company with a proven track-record

Our key focus area is designing and developing products that gain traction and succeed. If you have the vision for a high-value product, we’d love to start a conversation and bring your ideas to life. Whether you’re a blue chip brand or new startup venture, Utility can design and develop an award-winning products that get traction.

What We Do

More than a web design company: Utility is a partner that helps you catapult your business by designing experiences that accelerate growth.

Design

Making award-winning websites and apps is an art form that Utility has perfected. Users expect a premium visual design from websites and apps they consistently use, making UI/UX a critical aspect of success.

Engineering

We engineer clean, shippable products by utilizing modern technology frameworks and code stacks. We code custom frontend and backend solutions, and we specialize in integrating with best-of-breed platforms.

Growth

Building a premium app is just half the battle. In order to be successful, you also need a team that knows how to acquire and retain users. We have a deep expertise in growing products with a keen eye on metrics that are critical to success.

Let’s Talk About Your Software Development

We’ve built websites and apps for clients of all sizes, from startup to enterprise brands. Let’s talk about your project and how we can create a premium experience for you.

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Frequently asked questions

Where are your iOS developers located?

We are completely based in New York City. Our developers are industry experts in designs apps for iOS, Android, and web platforms. By having all our developers located in NYC, we can provide unparalleled quality and collaboration with our clients.

How much does it cost to build a mobile app?

While the answer isn’t simple, but it isn’t as convoluted as many developers make it seem. Many iOS app developers will either build you a subpar app for a lower fee — you get what you pay for — or get you in the door at a low price only to invoice you 5x the original estimate down the road. What you rarely see is a realistic depiction of what an app costs and how that’s calculated. When you initiate a conversation with Utility and explain your ideas and goals, we walk you through what’s needed to execute and the exact costs to build a premium mobile app for iPhones.

How long does it take to build an app?

It all depends on what stage of your product roadmap you are on. Are you looking to build an MVP (minimum viable product) to show to potential investors or have a clear vision and product market fit already? All our engagements start with a crystal clear timeline based on agile development methodologies. Our clients get to see the work in progress builds every step of the way so you have full visibility of our engineering process. On average, time to build a premium quality iOS app ranges between 3 to 6 months depending on your feature set and roadmap.

How can I validate my mobile app idea?

The first step to validating your idea is doing the research to fully understand the market for the problem you’re trying to solve. Then, gather feedback by speaking to people who fit your target demographic. Customer feedback is crucial to be sure you’re solving the right problem to begin with. Next step is to build an MVP product that focuses on your core value prop -- and avoiding unnecessary features that would dilute their value. Our key goal is always to help clients validate their ideas quickly and cost effectively.

iOS vs Android: Which platform should I launch my app on?

If you are in the MVP phase, we always recommend starting with a single platform to prove out your hypothesis and control costs in the process. In order to decide which specific platform to go with, analyze your target audience. It all comes down to where your core demographic is going to be. That being said, there are millions of people on both platforms -- so you should be able to prove out your hypothesis on either. Another thing to keep in mind is technological restrictions depending on the complexity of your mobile app. Our strategists help guide clients make this decision prior to getting started with design and development.

Where are your software developers located?

We are completely based in New York City. Our designers are industry experts in developing software for iOS, Android, and web platforms. By having all our developers located in NYC, we can provide unparalleled quality and collaboration with our clients.

How can I validate my software idea?

The first step to validating your idea is doing the research to fully understand the market for the problem you’re trying to solve. Then, gather feedback by speaking to people who fit your target demographic. Customer feedback is crucial to be sure you’re solving the right problem to begin with. Next step is to build an MVP product that focuses on your core value prop -- and avoiding unnecessary features that would dilute their value. Our key goal is always to help clients validate their ideas quickly and cost effectively.

Web vs Mobile Apps: Which platform should I launch my product on?

If you are in the MVP phase, we always recommend starting with a single platform to prove out your hypothesis and control costs in the process. In order to decide which specific platform to go with, analyze your target audience. It all comes down to where your core demographic is going to be. That being said, there are millions of people on both platforms -- so you should be able to prove out your hypothesis on either. Another thing to keep in mind is technological restrictions depending on the complexity of your app. Our strategists help guide clients make this decision prior to getting started with design and development.