Bleacher Report, with a planned sponsorship by Jim Beam, aimed to develop a new type of sports trivia solution that users could play anywhere, with anyone, anytime. The new game was to be part of B/R’s wider “Fam Favorite” initiative and associated campaigns. Bleacher Report was seeking a digital product partner to research, ideate, design, and build out the mobile application and associated technology.
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Users were incentivized to share share their game outcomes with friends to increase the organic discovery funnel.
Utility worked to support both B/R and Jim Beam's interests, from ideation, strategy and research, to full design and development of the entire iOS, Android and Web experiences.
Utility built interactive tools and features to allow you to invite your friends and play through various rounds of trivia to put your sports knowledge to the test. Users create teams to get even more players in on the action.
