MOVES, a leading women’s fitness platform, needed a scalable digital solution to support its rapid growth. Utility partnered with them to rebuild their mobile app and marketing site, giving them full ownership over their technology and the foundation to expand their digital business.
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To future-proof MOVES, Utility reengineered their entire digital ecosystem and applications—ensuring a seamless, engaging experience for users while creating a scalable platform for business growth.
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Successful Stories
Utility rebuilt the MOVES mobile app from the ground up, enhancing the delivery of workout programs, integrating high-quality instructional videos, and refining the user interface. The result is a seamless experience that makes it easier for users to navigate workouts, track progress, and stay engaged with expert-led fitness programs.
The MOVES community is built on connection and motivation. Utility ensured the digital experience reflected this by designing an app that feels personal and immersive. With a welcoming interface and thoughtful user experience, the platform extends the brand’s supportive and empowering approach to fitness.
A full website rebuild gave MOVES a marketing platform as dynamic as its workouts. Clear messaging, refreshed visuals, and a streamlined user journey make it easier for visitors to explore programs, read success stories, and join the community.
Utility partnered with MOVES to rethink and sharpen the brand’s identity. The result is a more focused, modern expression of their mission—reflected clearly and consistently across every digital and marketing touchpoint.
