Samsung wanted to further expand its partnership with hip hop legend Lil Wayne, using mobile gaming as the vehicle to engage millions of users as part of a new viral media property. Playing off Lil Wayne's growing interests in professional skate teams, Samsung aimed to harness the activity in parallel and speak to authentic fans.
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App Downloads
Game Plays
Users were able to participate in an embedded mini-game to spin for a chance at more gear, enhanced player actions, and a boatload of branded stuff.
The more users play, the more powerful they become, taking on the skate world and taking it to the streets in Lil Wayne's world of high-flying vehicles and dollar signs.
Users across iOS and Android play for bragging rights, skating as various characters in Lil Wayne's squad, all while inviting and playing against friends to see who's boss.
Unlocking each character gives users the ability to try out new tricks, use new powered-up vehicles, and get closer to unlocking Lil Wayne himself! Social sharing allows users to invite their friends into the game to compete for bragging rights.
