Buzzfeed

Personalized digital storytelling
Personalized digital storytelling
Personalized digital storytellingPersonalized digital storytelling

Overview

BuzzFeed embarked on a new frontier with its initiative to invest in the trending, "make your own adventure" content space. BuzzFeed wanted to attack the market in the mobile and digital spaces to reach users in all digital environments with their dynamic vehicles for storytelling. Utility was brought on to engineer all mobile and web dynamic content environments for BuzzFeed.

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Personalized digital storytelling
Personalized digital storytelling
Personalized digital storytellingPersonalized digital storytellingPersonalized digital storytellingPersonalized digital storytelling

Personalized digital storytellingPersonalized digital storytelling
Impact

BuzzFeed launched successfully, breaking into dynamic content and earning accolades.

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Experiences Created

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Partnerships Launched

Personalized digital storytelling

Experience content the way you want

Personalized digital storytellingPersonalized digital storytelling

Choose your own adventure

Utility's engineering and design teams built out the entire series of market-ready adventures, letting users take their own paths within the content experiences.

Personalized digital storytelling
Personalized digital storytellingPersonalized digital storytelling

A Tasty partnership and collaboration

Using the Eko studio platform for dynamically-driven content, Utility helped BuzzFeed team up with Tasty to produce culinary related dynamic content within the mobile and web environments for consumers to engage with.

Personalized digital storytelling
Personalized digital storytellingPersonalized digital storytelling
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