The inaugural year of the Jr. NBA World Championship, the NBA’s version of the Little League World Series, planned to launch in a big way, both domestically and internationally. The NBA needed a partner to join forces to produce all of the digital tools and platforms for users, teams and fans to experience the events and tournament play.
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Teams articipated
Digital Audience
Parents, coaches, players and fans were able to easily navigate around the tournament info and stay connected throughout.
The event saw thousands of prospects, dozens of countries represented, and more than $1M+ ticket fees processed.
