Dearduck

Personalized gift shopping made easy

The
Challenge

Dearduck was founded with the intent to change the art of gifting, aiming to fill important gaps in the gift-giving industry that are currently ignored. With loads of market research commissioned, it was clear that major inefficiencies existed in the giving and receiving of gifts, with givers perplexed about what to get for even their closest friends and family, as well as receivers never truly fulfilled with what their loved ones think they want.

The
Solution

Utility was hired to partner with Dearduck to research, design, architect and develop a mobile application that helps connect all the dots in the gifting process. With the buildout of deep personal preference tests, a robust AI engine, and a connection point to a deep well of shopping opportunities without needing to leave the app, the ability to have an automated matchmaking process became possible, and Utility was able to deliver to the market an end-to-end product that rose to the challenge.

Daily feeds to keep you on your toes

Users never miss an occasion, with daily event reminders, alerts, and suggestions for the people that matter the most to you in your life. You'll never have to get that last-minute gift again.

Discover premium gifts, and plan ahead

Finding the perfect gift for the occasion couldn't be easier. With categories, curated collections, and tags narrowing down your search, the end to end gifting process is now effortless

Set your preferences, let the robots do the work

Users take quizzes to perpetually enhance their gifting profile to make sure people are given the right recommendations for when the time comes to spoil you.

Gifts for all occasions, digital pick-me-ups anytime

Say thanks, give someone a boost, or tell someone you love them. Get nudges to be a good friend, or lover, and send fun, cute cards to your closest peers on the spot to show them you care.

The
ResultS

Dearduck has been launched and evolving for three years, continuing to perfect that gifting process and partnering with leading brands.

rounds of capital raised

4

incubators & accelerators

3

ift ideas available

150,000+

Katy Aucoin

CEO & Founder, Dearduck

"We needed a developer who was passionate about the project, and Utility has definitely fulfilled this. We've worked regularly with the same team members since we started, and the management has been extremely smooth. It's been an amazing experience, and I have no complaints. The code quality was amazing—probably the best we've seen."

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